A Beginner’s Craft Beer Guide: What to Drink & Rethink
Oct05

A Beginner’s Craft Beer Guide: What to Drink & Rethink

I think I made a beer-geek’s day when I walked into the Poughkeepsie location of Half Time Beverage, the local go-to for craft brews and ciders. I looked a little lost as I took in the extensive selection of bottles. I didn’t browse, but instead apprehensively approached the employees at the desk. I struggled a bit to explain my first Outcask assignment. As a recent convert to beer, I wanted some good recommendations, with my only...

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Gluten-Free Summer 6-Pack
Aug27

Gluten-Free Summer 6-Pack

  There are only a few more weeks until the unofficial end of summer beer festival season and the start of Oktoberfest season. I put together a list of my “go-to” six-pack of gluten-free friendly beer and cider that you can take to BBQs and beach parties. This great tasting six also satisfies the taste buds of those who are not gluten-free, but want to try something new and delicious!   1. Dogfish Head Tweason’Ale Gluten...

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Uncrafting Central Market’s Beer Contest
Aug17

Uncrafting Central Market’s Beer Contest

As a graphic designer and brewer, I notice ads and commercial spots related to beer, especially craft beer. The marketing for these ads, which range from festivals and new beers to grand openings of breweries, typically have a clear understanding of the audience in the beer community. When I first came across the “King of the Hop” contest ad in Grand Central, I immediately noticed that the competition as a whole was lacking a true...

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