Take Craft Back
Nov07

Take Craft Back

About a month ago I came across the “Take Craft Back” movement that promotes the growth of craft beer by standing up to corporate breweries, such as Anheuser-Busch InBev, who are buying out smaller craft breweries. The Brewers Association (parent organization of American Homebrewers Association) organized this movement and plans on raising money through crowdfunding to buy out Anheuser-Busch InBev for $213 billion. So far,...

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A Beginner’s Craft Beer Guide: What to Drink & Rethink
Oct05

A Beginner’s Craft Beer Guide: What to Drink & Rethink

I think I made a beer-geek’s day when I walked into the Poughkeepsie location of Half Time Beverage, the local go-to for craft brews and ciders. I looked a little lost as I took in the extensive selection of bottles. I didn’t browse, but instead apprehensively approached the employees at the desk. I struggled a bit to explain my first Outcask assignment. As a recent convert to beer, I wanted some good recommendations, with my only...

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Gluten-Free Summer 6-Pack
Aug27

Gluten-Free Summer 6-Pack

  There are only a few more weeks until the unofficial end of summer beer festival season and the start of Oktoberfest season. I put together a list of my “go-to” six-pack of gluten-free friendly beer and cider that you can take to BBQs and beach parties. This great tasting six also satisfies the taste buds of those who are not gluten-free, but want to try something new and delicious!   1. Dogfish Head Tweason’Ale Gluten...

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Uncrafting Central Market’s Beer Contest
Aug17

Uncrafting Central Market’s Beer Contest

As a graphic designer and brewer, I notice ads and commercial spots related to beer, especially craft beer. The marketing for these ads, which range from festivals and new beers to grand openings of breweries, typically have a clear understanding of the audience in the beer community. When I first came across the “King of the Hop” contest ad in Grand Central, I immediately noticed that the competition as a whole was lacking a true...

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