The American Cider Association has scheduled the 11th  annual global cider conference, ​CiderCon®, for February 3-5, 2021. The conference, which will take place virtually, is the largest professional cider conference in the world and event organizers expect this year to attract even more global attendance thanks to the virtual platform. With three full days of online programming, highlights for CiderCon® 2021 include:  30+ educational sessions from cutting edge beverage, business and cider experts from all over the world. A Virtual Trade Show, sponsored by F​ruitsmart,​ with the impressive vendors that attendees have come to expect from CiderCon® and some new additions. A special VIP CiderCon® swag bag sale will help raise funds for the C​ider Production Education Fund​ set up by the C​ ider Institute of North America (CINA).​ CINA will match all donations until they meet their goal of three full scholarships for their online Foundation class in 2021. Bulk discounts for companies purchasing multiple tickets for CiderCon®, not to mention a lower price tag for the conference due to its online format. CiderCon® 2021 will host many speakers including four to be featured on the main stage sponsored by Fintech: Anna Nadasdy of Fintech’s InfoSource® will be the opening speaker discussing key market data insights relevant to the cider industry. Justin Doggett of Kyoto Black Coffee will share his insights as a small-scale beverage producer during Covid-19. Dr. J Nikol Jackson-Beckham of Crafted For All will address the many ways in which to improve equity and inclusion...