Branding With Cider Influencers
View this post on Instagram A post shared by Michelle | TheBrewBabe (@thebrewbabe) I’m thrilled to announce that I will be presenting a social media track at #CiderCon 2021: ”BRANDING WITH CIDER INFLUENCERS” on WED. FEB 3 @10:45AM (PST). What is influencer marketing & why is it important to your brand? Learn how to engage with social media influencers in the cider industry to boost your brand awareness online! Walk...
CiderCon 2021 Goes Virtual
The American Cider Association has scheduled the 11th annual global cider conference, CiderCon®, for February 3-5, 2021. The conference, which will take place virtually, is the largest professional cider conference in the world and event organizers expect this year to attract even more global attendance thanks to the virtual platform. With three full days of online programming, highlights for CiderCon® 2021 include: 30+ educational...
Home Cider Making Webcast
Special Announcement: Join me for a FREE LIVE WEBCAST with White Labs Yeast on Wednesday Oct 14. 10am. Fall is upon us and the crisp fall air coupled with the recent apple harvest make the perfect time to make (and enjoy) homemade cider! Whether you make a traditional or specialty flavored cider, it can be an easy at-home project for a beginner to advanced cider enthusiasts. Limited spots available. Click here to...
Cider Recipe for Beginners
Since I’ve started this blog five years ago, I’ve written a lot about homebrewing and amateur cidermaking. I’ve offered tips on making your own at home, entering competitions, and even traveling with cans and bottles. Even on my social media channels, I’ve spoken about it in videos, posts, and live webcasts. Although there are many wonderful resources and variations of cidermking online, I thought I’d...
USACM Unveils New Brand: American Cider Association
Today the United States Association of Cider Makers (USACM) unveiled its new brand as the American Cider Association (ACA), including its new logo, created by graphic designer Randi Karabin of SIP Publishing. The ACA announced that the new look and name go hand in hand with new aggressive strategies to grow the cider industry, including achieving legislative and regulatory goals on behalf of the association’s members. “We’re doing so...
2020 Women of Cider Calendar
Once again, I’m a calendar girl!! You’re looking at Miss December of the 2020 Women of Cider Calendar. Calendars are $20 + (shipping fee of $7.35). Payment can only be made via Venmo. Limited calendars available. Proceeds will be given to the Oral Cancer Foundation. Most of you know my personal story with oral squamous cell carcinoma 3 years ago. This is often a forgotten cancer, but I will make sure survivors,...
Three Different Brews at 3 Daughters Brewing
It all started with craft beer battered fish! When Chef Ty Weaver was working on a fish recipe that called for beer, he took it upon himself to brew a beer that he could use to cook with. Little did he know that this would be the start to a new journey in 2013 with Mike and Leigh Harting, owners of 3 Daughters Brewing, in St. Petersburg, Florida. The brewery’s name came about during construction when the Hartings had a...
Windy City Travels
Gluten-free deep dish pizza at Chicago's Pizza A flight of cider at Eris Brewery & Cider House Camp Anawanna at Three Dots and a Dash Cloud Gat at Millenium Park Cider at The Northman I have been dreaming about visiting Chicago since I was a kid. My inspiration was drawn from watching shows like Early Edition and Family Matters, and movies like Adventures of Babysitting and Ferris Bueller’s Day Off. Although CiderCon took a huge...
Commercial Cider Tips from the Pros
During CiderCon, a panel of four professional cidermakers gathered for an exclusive discussion on commercial cider. The Q&A panel consisted of Eleanor Leger (Eden Specialty Ciders), Brent Miles (Sly Clyde Ciderworks), Marcus Robert (Tieton Cider Works), and Tim Godfrey (Golden State Cider). Each shared guidance on finance, production, marketing, and more. Here are some highlights and additional tips on launching a new commercial...
New Milestones for Cider
If you haven’t heard by now, cider has grown faster than beer, wine, or spirits last year. According to the Nielsen reports, cider is up 8.4% in off-premise sales, and 11% in social media awareness. So it’s no surprise that the ninth annual CiderCon, which took place in Chicago last week, was the largest attended conference in three years with over 1,000 attendees! Some highlights of the 40+ CiderCon presentations and local events...
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