Branding With Cider Influencers
Jan15

Branding With Cider Influencers

  View this post on Instagram   A post shared by Michelle | TheBrewBabe (@thebrewbabe) I’m thrilled to announce that I will be presenting a social media track at #CiderCon 2021: ”BRANDING WITH CIDER INFLUENCERS” on WED. FEB 3 @10:45AM (PST). What is influencer marketing & why is it important to your brand? Learn how to engage with social media influencers in the cider industry to boost your brand awareness online! Walk...

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CiderCon 2021 Goes Virtual
Jan14

CiderCon 2021 Goes Virtual

The American Cider Association has scheduled the 11th  annual global cider conference, ​CiderCon®, for February 3-5, 2021. The conference, which will take place virtually, is the largest professional cider conference in the world and event organizers expect this year to attract even more global attendance thanks to the virtual platform. With three full days of online programming, highlights for CiderCon® 2021 include:  30+ educational...

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Hops and Hoops Challenge
Mar25

Hops and Hoops Challenge

It’s apparent that most of the world is now in quarantine due to COVID-19. Each day we are burdened by fear while watching the news, wondering and waiting if and when we will become infected. While we need to remain safe and aware of what is going on globally, it’s also important to find peace within ourselves. We need to count our blessings if we are in fact alive and well at this very moment. So I decided to spread love,...

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How-To Connect With Influencers Q&A
Feb04

How-To Connect With Influencers Q&A

I’m back in New York! CiderCon 2020 was an exciting time and like past CiderCons, it did not disappoint. At CiderCon, I presented a meet-up: “Connecting with Influencers” on Thursday, January 30. I met with the media and cideries to discuss how we can build a partnership to move the cider industry forward. I thought I’d put together some information here for you to share for those of you who weren’t able...

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Connecting with Influencers at CiderCon® 2020
Jan17

Connecting with Influencers at CiderCon® 2020

In just a few short weeks I will be attending CiderCon® 2020 (held by the American Cider Association) in Oakland, California. The conference takes place January 28-31, during the first Bay Area Cider Week. Attendees from United States, Canada, Europe, Asia and South America will be participating in workshops, tasting seminars, and tours. Keynote speaker Jill Giacomini Basch, owner of Point Reyes Farmstead Cheese Company, will open the...

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First Gluten-Free CBC
Oct21

First Gluten-Free CBC

The first annual Gluten-Free Craft Brewers Conference (GFCBC) took place at Holidaily Brewing Co. in Golden, Colorado on Wed. Oct 2. With research data showing that the gluten-free beer market is expected to climb 14% by 2022, gluten-free breweries from across the country gathered to collaborate on education, branding and marketing, and innovative ways to continue pushing the gluten-free beer industry forward. Participating breweries...

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Reflecting on GABF
Oct10

Reflecting on GABF

How was GABF? Invigorating. You could say it was the energy of the 800  breweries with 4,000 beers from around the country, or maybe it was the excitement in each attendees eyes trying the beer(s) of their dreams. For me, it’s how far GABF has come to include EVERYONE! Standing inside GABF this year, I reflected on a time when I first got diagnosed with Celiacs Disease. I had not had the chance to make it to the festival prior...

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Windy City Travels
Feb18

Windy City Travels

Gluten-free deep dish pizza at Chicago's Pizza A flight of cider at Eris Brewery & Cider House Camp Anawanna at Three Dots and a Dash Cloud Gat at Millenium Park Cider at The Northman I have been dreaming about visiting Chicago since I was a kid. My inspiration was drawn from watching shows like Early Edition and Family Matters, and movies like Adventures of Babysitting and Ferris Bueller’s Day Off. Although CiderCon took a huge...

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CiderCon 2019
Feb01

CiderCon 2019

More than 900 attendees from across the United States, Canada and Europe and a cider industry trade show with over 100 vendors will meet in downtown Chicago for CiderCon 2019 next week,  February 5 – 8 at the Hilton Chicago Hotel. CiderCon, which invites the cider community to gather, share ideas, collaborate and learn, happens to take place during Chicago Cider Week.  A series of cider-based entertainment and education events will...

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Extreme Beer Fest
Jan28

Extreme Beer Fest

This week, I’m heading to BeerAdvocate’s Extreme Beer Fest® (EBF) at Seaport World Trade Center in Boston February 1–2. There are three sessions for EBF: Friday, February 1 (6-9:30pm), Saturday, February 2 (12-3:30pm) and (6-9:30pm). Sponsored by Dogfish Head Craft Brewery, the 16th annual EBF will span two days and three sessions, feature over 400 beers from more than 120 independently owned breweries, and welcome...

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