In just a few short weeks I will be attending CiderCon® 2020 (held by the American Cider Association) in Oakland, California. The conference takes place January 28-31, during the first Bay Area Cider Week. Attendees from United States, Canada, Europe, Asia and South America will be participating in workshops, tasting seminars, and tours. Keynote speaker Jill Giacomini Basch, owner of Point Reyes Farmstead Cheese Company, will open the conference with a presentation on how she transformed the family dairy farm into a thriving value-added agricultural business. Additionally, the trade show will feature more than 100 vendors with information on cidery equipment, point of sale, sales tools and more.
Topics include:
- What is an influencer?
- What is their business model?
- What can influencers do for your brand?
- What’s appealing to followers and influencers ?
- How to develop relationships with influencers
- Cider influencers to consider reaching out to
I hope you will join me at my event and help grow the industry through brand awareness, as well as around the city at some of the local cider events. I’ll see you in California!
