Why I’m Not Attending CiderCon 2022
Feb02

Why I’m Not Attending CiderCon 2022

In reference to my blog post below, it was not intended to cast a bad light on the American Cider Association, its board members, CiderCon or those attending. Nor was there any implication that people should not attend or that the board is being irresponsible. This is simply an expression of concerns regarding appearing at any mass congregation. At no point in my blog post did I state or imply for anyone not to attend CiderCon 2022. I...

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Branding With Cider Influencers
Jan15

Branding With Cider Influencers

  View this post on Instagram   A post shared by Michelle | TheBrewBabe (@thebrewbabe) I’m thrilled to announce that I will be presenting a social media track at #CiderCon 2021: ”BRANDING WITH CIDER INFLUENCERS” on WED. FEB 3 @10:45AM (PST). What is influencer marketing & why is it important to your brand? Learn how to engage with social media influencers in the cider industry to boost your brand awareness online! Walk...

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CiderCon 2021 Goes Virtual
Jan14

CiderCon 2021 Goes Virtual

The American Cider Association has scheduled the 11th  annual global cider conference, ​CiderCon®, for February 3-5, 2021. The conference, which will take place virtually, is the largest professional cider conference in the world and event organizers expect this year to attract even more global attendance thanks to the virtual platform. With three full days of online programming, highlights for CiderCon® 2021 include:  30+ educational...

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Join me on Patreon
Oct14

Join me on Patreon

Last night I made an announcement on IGTV NIGHT LIVE. I’m inviting all of you to join me on my *NEW* Patreon account. I’m sharing exclusive content (all on one place) to serve all of your beer & cider needs: blogs, recipes, tutorials, live chat, and more. I work really hard with education in the industry and helping businesses with marketing and branding.  Check out my page & subscribe. Cheers!! Click here to...

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How to Ship Beer Mail
Oct02

How to Ship Beer Mail

I’m apprehensive to discuss this topic, but I decided to share my experience with shipping beer and cider around the world because I often receive messages on how to do a successful beer trade. Please keep it mind that it is ILLEGAL to ship alcohol without a license.  The United States Postal Service prohibits shipping alcohol, however, UPS and FedEx will allow you to send it with an alcohol shippers contract. If you choose to...

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