Branding With Cider Influencers
View this post on Instagram A post shared by Michelle | TheBrewBabe (@thebrewbabe) I’m thrilled to announce that I will be presenting a social media track at #CiderCon 2021: ”BRANDING WITH CIDER INFLUENCERS” on WED. FEB 3 @10:45AM (PST). What is influencer marketing & why is it important to your brand? Learn how to engage with social media influencers in the cider industry to boost your brand awareness online! Walk...
CiderCon 2021 Goes Virtual
The American Cider Association has scheduled the 11th annual global cider conference, CiderCon®, for February 3-5, 2021. The conference, which will take place virtually, is the largest professional cider conference in the world and event organizers expect this year to attract even more global attendance thanks to the virtual platform. With three full days of online programming, highlights for CiderCon® 2021 include: 30+ educational...
How-To Connect With Influencers Q&A
I’m back in New York! CiderCon 2020 was an exciting time and like past CiderCons, it did not disappoint. At CiderCon, I presented a meet-up: “Connecting with Influencers” on Thursday, January 30. I met with the media and cideries to discuss how we can build a partnership to move the cider industry forward. I thought I’d put together some information here for you to share for those of you who weren’t able...
Connecting with Influencers at CiderCon® 2020
In just a few short weeks I will be attending CiderCon® 2020 (held by the American Cider Association) in Oakland, California. The conference takes place January 28-31, during the first Bay Area Cider Week. Attendees from United States, Canada, Europe, Asia and South America will be participating in workshops, tasting seminars, and tours. Keynote speaker Jill Giacomini Basch, owner of Point Reyes Farmstead Cheese Company, will open the...
Commercial Cider Tips from the Pros
During CiderCon, a panel of four professional cidermakers gathered for an exclusive discussion on commercial cider. The Q&A panel consisted of Eleanor Leger (Eden Specialty Ciders), Brent Miles (Sly Clyde Ciderworks), Marcus Robert (Tieton Cider Works), and Tim Godfrey (Golden State Cider). Each shared guidance on finance, production, marketing, and more. Here are some highlights and additional tips on launching a new commercial...
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