2nd Annual Cask Ale Festival at The Mill Roadhouse
Mar15

2nd Annual Cask Ale Festival at The Mill Roadhouse

The second annual Cask Ale Festival fundraiser benefitting The Barton Center for Diabetes Education Campership Program will take place at The Mill Roadhouse on April 8. Once again, the fundraisier will feature cask ales donated by Long Island Breweries, live music, and raffles. However, this year, the festival will include wine from Martha Clara Vineyards and hard cider from Austineast Ciders. Cask Ale Festival is organized by Karl...

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Uncrafting Central Market’s Beer Contest
Aug17

Uncrafting Central Market’s Beer Contest

As a graphic designer and brewer, I notice ads and commercial spots related to beer, especially craft beer. The marketing for these ads, which range from festivals and new beers to grand openings of breweries, typically have a clear understanding of the audience in the beer community. When I first came across the “King of the Hop” contest ad in Grand Central, I immediately noticed that the competition as a whole was lacking a true...

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